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Written by Alec Biedrzycki. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth.

We hope you can bookmark this post and come back to it whenever you need to.

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So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top terms that are imperative to anyone learning about marketing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing with variations in the subject line or copy , calls-to-action variations in colors or verbiage , and landing pages variations in content.

Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. Want to learn marketing analytics? Here a list of nine great sources to get you started. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses.

It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.

APIs facilitate the data needed to provide solutions to customer problems. HubSpot has APIs that developers use to get information from our software into theirs.

What is Multimedia - Multimedia Definition - Multimedia Communication

Learn more about how marketers can use APIs here. An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers.

This is short for web log or weblog. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It does not, however, do your taxes. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top.

Chapter 1. What Is a Front-end Developer?

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Learn about these benefits in more detail here.

Introduction to Web Accessibility

When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Typically, these blog posts should be actionable by providing an opt-in, downloadable offer , as to provide a metric for the effectiveness of the business blogging. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead.


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  • Dictionary of IT (Information Technology).
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  • Dictionary of Multimedia and Internet Applications | Wiley Online Books!

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page or for any other conversion event. Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox.

A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. In email, not all bounces are bad, so it's important to distinguish between hard and soft bounces before taking an email address off your list. Learn about hard and soft bounces here.

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While it helps marketers like you define their target audience, it can also help sales reps qualify leads. Learn more about developing buyer personas here. A call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead.

- Web Developers

Download our free, introductory guide to effective calls-to-action here. Hey, that was a CTA! Learn more of the details here. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. A metric that measures how many customers you retain and at what value. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame.

Don't include any new sales from that time frame. Churn rate is a significant metric primarily for recurring revenue companies. The percentage of your audience that advances or clicks through from one part of your website to the next step of your marketing campaign. The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer.

One of the biggest business benefits of implementing an inbound marketing strategy and utilizing inbound marketing software is the ability to execute closed-loop marketing. A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action typically a button that describes an offer that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. In relation to inbound marketing, content is a piece of information that exists for the purpose of being digested not literally , engaged with, and shared. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. From website traffic to lead conversion to customer marketing, content plays an indispensable role in a successful inbound marketing strategy.

A web application designed to make it easy for non-technical users to create, edit, and manage a website. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more.

Find out why. If content is king, then context is queen. The percentage of people who completed a desired action on a single web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. The process of improving your site conversion using design techniques, key optimization principles, and testing.

It involves creating an experience for your website visitors that will convert them into customers. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. Learn more here. The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC customer acquisition cost , and is a metric marketers should keep a keen eye on. Creating your own content can take more time than you have to lend to it -- which is where crowdsourcing comes into play.

Allowing subject matter experts, customers, or freelancers to create your content for you is a prime way to get more quality content published in less time.